ZIWA 2020 rewards the best wedding professionals in Spain
Zankyou International Wedding Awards (ZIWA) are the most prestigious awards in the bridal sector where the same professionals, the bride and groom and the jury select the best suppliers in each city. The ZIWA are held in most of the countries where Zankyou is present.
The winners of the ZIWA awards have an endorsement that guarantees the quality of their services, recognising the contribution they make to an increasingly professional and high quality bridal industry.
Once again this year, at Zankyou Weddings we are organising the ZIWA awards (Zankyou International Wedding Awards) most important in the bridal world in our country and internationally. And these awards are given in all the countries where we are present both in Europe and Latin America.
This year and due to the coronavirus crisisThe bridal sector has been affected in a very significant way, with huge losses for both suppliers and brides and grooms who have had to postpone their weddings.
Despite the COVID-19 crisis, at Zankyou we didn't want to miss the opportunity to celebrate our tenth edition of the COVID-19. ZIWA Awards to elect the best professionals in the bridal sector in 2020. More than 100,000 suppliers, 500,000 brides and 100 expert jurors selected from 10 countries have participated to celebrate this event remotely.
Guillermo Fernández-Riba, CEO of Zankyou explains how they came about: "These awards were created to help brides find the best suppliers for their wedding, at a time when brides have more information and are more selective when it comes to choosing the professionals for their wedding. These awards recognise the efforts of bridal professionals throughout the year. They are the only professional to professional awards".
How the awards are organised
From August until the end of September, the voting for the best suppliers of the bridal sector within its category and region and, for the first time, there will be a special award for the best of 2020 given exclusively by judges specialised in the sector.
The ratings by category and region have been made according to the votes given by the bride and groom to the supplier (50%) and votes made by the professionals of the sector themselves (50%). The committee of experts who have selected outstanding professionals during this year according to the following criteria: the quality of their services and portfolio, the assessment and testimonials of partners who have worked with them, their level of experience in the market and their voice and presence in online platforms relevant to the sector (blogs, social networks, websites, among others).
Reinventing the sector
The COVID-19 pandemic has affected the bridal sector in a significant way. While the use of the internet to facilitate the organisation of weddings had already grown substantially over the last decade, this year it has finally taken hold and has pushed companies to take a large part of their communication to the online world.
In this way, suppliers paid more attention to their social networks and to updating their websites. A reinvention and adaptation of their services, because in the face of the situation, the evolution of their work became urgent and necessary to stay afloat and ensure stability in the industry.
"These awards were created to help brides find the best suppliers for their wedding, at a time when brides have more information and are more selective when it comes to choosing the professionals for their wedding. These awards recognise the efforts of bridal professionals throughout the year. They are the only professional to professional awards".
Budgets for weddings in 2020 and 2021
If there is one thing that is clear, it is that weddings have changed and large celebrations, at least until a vaccine for the pandemic is found, have been left behind and couples are opting for smaller celebrations, going from an average of 200 guests to having between 50 and 100 guests at the celebration.
This does not mean that wedding budgets have gone down. Couples will, for the most part, keep the same budget for their wedding: the average cost will be 20,150 euros for about 100 guests. and will mostly be civil ceremonies. Thus, couples are investing more in spaces that allow them to maintain the required distance and the necessary security measures to ensure continuous disinfection in the areas where there is the largest number of people.
The role of professionals
Suppliers are essential to the celebration of a wedding but this year, more than ever, their role has been key to support the bride and groom and to resolve doubts and help them with everything they need. At Zankyou we conducted a survey and found that 82.5% of couples postponed the date and most of them (67.3%) received full support and facilities from all their wedding suppliers to change the date.
In our survey of over 300 suppliers, 87% of them say they can offer date change facilities and that they have helped couples in every way they can.
Therefore, this year more than ever we want to value in a very special way, the effort made by the suppliers to maintain the quality of their services, to offer their best attention to the bride and groom and to adapt to this 'new normality' of the market, Zankyou celebrates the 10th edition of its awards ZIWA awarding the award to the best wedding companies in 2020.
Text: Patricia Olivares